Taisin Industrial Co., Ltd. (TSI) – A Legacy of Excellence Since 1951

Establishment of Taisin Industrial in 1951 by Mr. Suwit Praisankul, a Taiwanese entrepreneur who relocated to Thailand, Taisin began with a visionary mission to introduce high-quality Japanese brands to the Thai market. Pioneering brands such as KAO, KANEBO and TIGER rapidly gained popularity, solidifying a strong reputation in the business.

In the second generation, Mr. Suhat Praisankul expanded the business ambitiously by developing proprietary brands NIKKO, BIONET, and BELL STAR COSMETIC. He also positioned Taisin as the exclusive importer and distributor of prestigious European fashion brands, including YVES SAINT LAURENT and KENZO — reinforcing the company’s status as one of Thailand’s leading trading corporations.

The third era under the leadership of Mr. Suragrai Praisankul, Chief Executive Officer (CEO) of Taisin, the company is entering a new era of global growth.
He is driving strategic transformation through modernized management systems, elevated marketing standards, and diversified business expansion. This strategic evolution has enabled Taisin to sustain consistent growth across multiple business sectors.

For over 75 years, Taisin has remained steadfast in its core mission: to carefully curate premium products and trusted partnerships that meet the evolving needs of consumers across generations. Moving forward, we combine the energy and innovation of the new generation with the wisdom and experience of our pioneers — building a future defined by sustainable, resilient growth and unwavering trust.